Infiniti to stop selling Components

[thewitt]

Effective January 1st, Infiniti Golf will no longer allow it's dealers and distributors to sell Infiniti products in component form. All Infiniti products must be sold as assembled clubs.

If you are interested in any Infiniti components for next season you have only until December 31st to place your component orders!

Infiniti Golf

-Tim

[bogeycentral]

Do you see this as helping dealers or hurting them?

[thewitt]

It will hurt dealers who sell components, and likely be neutral to dealers who do not...

I don't believe that the sale of components to hobbyists is a problem for the dealer who sells fitted clubs - as virtually anyone who builds their own clubs does so as much for the fun as he does the fit.  These hobby builders simply lose access to Infiniti as a selection of components.

The professional clubmaker can still purchase Infiniti components along with whatever other brand he sells, and he will continue to build custom clubs with whatever products he carries.

The only one I believe this actually hurts is Infiniti - but they did this once before, so they must understand the impact.

-t